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In her project, The Museum of Empiric Values, Adva Kremer has created a technological platform that makes woven reproductions of artworks, using Jacquard looms connected to Google Trends, a search engine that provides information on the public’s interest levels in a certain artwork. Adva’s work crosses thousands of years of human innovation – from ancient methods of textile weaving to modern systems of digital computing and data analysis. Adva presents a unified empirically-based method of evaluating, producing, exhibiting, and trading art. The art works alongside the advanced technology question and test the true value of art today and expose the fragile structure of art pricing.
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